Projects

Multi-Brand Frontend Platform

Designed and maintained a shared frontend architecture serving multiple brands and locales from a single codebase, enabling faster delivery across international markets.

Edge Routing and API Orchestration

Implemented edge-based orchestration with Cloudflare Workers and introduced a Discrimination-ID header routing strategy to support market-aware backend routing.

Performance and Observability

Led production performance investigations and built observability workflows using Grafana, Loki-style logging pipelines, and frontend APM tracing practices.

CI/CD and Quality Automation

Designed and maintained Azure DevOps pipelines for INT, UAT, and PROD, integrated SonarCloud quality gates, and automated frontend build and deployment workflows.

Architecture Leadership and Mentoring

Defined frontend architecture standards, reviewed pull requests across squads, interviewed senior engineers, and drove internal technical alignment sessions.