Multi-Brand Frontend Platform
Designed and maintained a shared frontend architecture serving multiple brands and locales from a single codebase, enabling faster delivery across international markets.
REACT
REMIX
TYPESCRIPT
MULTI-BRAND
Edge Routing and API Orchestration
Implemented edge-based orchestration with Cloudflare Workers and introduced a Discrimination-ID header routing strategy to support market-aware backend routing.
CLOUDFLARE
EDGE
API
ROUTING
Performance and Observability
Optimised critical journeys for low-end mobile devices and slower networks, pairing SSR, caching, lazy loading and observability workflows using Grafana and frontend APM tracing practices.
GRAFANA
OBSERVABILITY
PERFORMANCE
APM
CI/CD and Quality Automation
Designed Azure DevOps pipelines, integrated SonarCloud quality gates, standardised pull-request titles and automated release-note generation from production and release-candidate tag diffs.
AZURE DEVOPS
CI/CD
SONARCLOUD
AUTOMATION
Architecture Leadership and Mentoring
Defined frontend architecture standards, reviewed pull requests across squads, interviewed senior engineers, and drove internal technical alignment sessions.
ARCHITECTURE
MENTORING
LEADERSHIP
COLLABORATION